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1st weekly meeting and another visit to our office in MARL. New tools are being used by the team to create a better sense of “getting things done”. People feel that they depend on each other to make progress. Everyone is feeling comfortable.

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This picture is similar to another one we posted about a week ago…but it’s not the same. To be more precise this was the 3rd order. It’s the 3rd time we distribute fish to new clients in less than a week. This test for a new distribution channel is working. In a week we will prototype another idea in a market. We will explore new ways of selling fish directly to the public and we are going to apply some of the crazy ideas generated in the “facebook brainstorm session” we did a few days ago.

Last weekend we’ve got to emails from friends suggesting that we should buy “Expresso”. The most important weekly newspaper in Portugal had just written an incredible article about the fishing industry in Portugal. It’s never to late to gather some more info. In this case it help us validate some of the research we did during theses last 5 weeks.

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Morning spent at the “Praça da Ribeira” for some more observations. One of the most iconic fish markets in Lisbon. The project is already in the implementation phase but we feel that it’s always good to keep contact with reality. We never know what are we going to discover next and being in these places always makes think in different opportunities.

After this visit we had a 3 hour meeting with a possible future partner that contacted us after discovering the “fishing for ideas” website.

To create change or a new pattern of behavior the human brain needs 21 days of “repetition”. We are planning very carefully the next 21 days – ok, let’s say another month – to try to create some new and “smiley” patterns of work in the team. We are creating checklists of challenges and goals that have to be presented by everyone on a daily basis, sharing achievements for inspiration, defining tasks and interactions…the progress principle. Step by step we are going somewhere.

This is also a rule that applies to us. We have to keep things moving. Be aware, be there everyday making the right questions and following all the procedures while implementing these changes. Everyday we have to develop a new tool, make that important phone call, set up that decisive meeting or simply keep our yes open to new opportunities.

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Exactly 30 days after we’ve started this journey we traveled to Ericeira for the big day where we had the all team of Sodomar together for the presentation. About 90 minutes presenting the results of our research. Talking about the problems we’ve identified, presenting ideas and establishing goals for the future. We managed to get everyone’s attention during the all time and at the end we had a good discussion round and a delicious lunch which is something that  we consider extremely valuable. We want to see this happening more times in the future. We know that in the end…this is just the beginning.