After spending the monday developing tools our Tuesday was simply crazy…Visiting “Mercado da Ribeira” for the second time in a week. Meeting in the morning and visit to the fish shop. Visiting the “amadora market”. Meeting in Lisbon to evaluate a possible cooperation with another company. Weekly meeting with Sodomar team…redefining new tools…Ufff…


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Motivation HIGH. We decided to focus on one specific opportunity that we had identified last week and explored new ideas to enhance it. In the 1st round of brainstorm we generated 60 ideas but we felt we needed more so we posed a challenge/question on Facebook. “If you were a fish, how would you like to be sold?”. In about a hour around other 60 ideas were generated by online friends and users (is this what people call “collaboration?) . We then cluster them and decided to step forward to another exercise that will be part of today’s meeting at MARL (yes, we are going there again, and we are going to spend the night there – smells like fish again!).

In the afternoon we designed the new distribution system to be implemented in the upcoming weeks. We are gonna iterate today and see if everybody agrees with it. It’s looking good.

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Tiago spent one night summarizing the results of the survey (more than 40 entries in 2 days – INCREDIBLE PARTICIPATION. THANK YOU EVERYONE). Tiago updated Rui and Zsuzsi in great detail about the insights and experiences of the participants. This also our starting point point for the day.

We had also in the morning a very interesting meeting with a possible future partner. They came to us by seeing this website and in a way this shows the importance of being open and being able to share and exchange information with other people.

In the afternoon we changed our focus and proceeded to analyze the current organization of the company. It was a very interesting process. We explored several different frameworks which helped us to understand the core issues at hand. It is important to break-down the entire process and look at every detail. We questioned our findings and it pushed us to the next level.

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A full day of synthesis, exploring new frameworks. Evaluating the relations between competitors and positioning in the market in relation to “sodomar”.
We started designing our 1st prototype and explored in detail the skill set of all the employees and how can we potentiate their capabilities and – possibly – redefine their roles in the company.
We had another visit today. Nuno joined us for some hours today and introduced some new methods and new frameworks. We are going to test soon the “MECE” framework. We think it fits really well with the project.