In a few weeks these stands will be full of fish. Wanna bet? (:


After spending the monday developing tools our Tuesday was simply crazy…Visiting “Mercado da Ribeira” for the second time in a week. Meeting in the morning and visit to the fish shop. Visiting the “amadora market”. Meeting in Lisbon to evaluate a possible cooperation with another company. Weekly meeting with Sodomar team…redefining new tools…Ufff…

We went back in time in this blog to see when had we started to test out 1st prototype. It was 10/11 days ago. And guess what? It still needs some refinements – we need to make sure that everything will work beautifully and we will change some procedures in the next few days – but it is working . The good news is that, after 10 days we have 5 new clients and…we are selling FISH my friends. We are selling fish.

Next week we have to hope for more.


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Motivation HIGH. We decided to focus on one specific opportunity that we had identified last week and explored new ideas to enhance it. In the 1st round of brainstorm we generated 60 ideas but we felt we needed more so we posed a challenge/question on Facebook. “If you were a fish, how would you like to be sold?”. In about a hour around other 60 ideas were generated by online friends and users (is this what people call “collaboration?) . We then cluster them and decided to step forward to another exercise that will be part of today’s meeting at MARL (yes, we are going there again, and we are going to spend the night there – smells like fish again!).

In the afternoon we designed the new distribution system to be implemented in the upcoming weeks. We are gonna iterate today and see if everybody agrees with it. It’s looking good.

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What a day! Morning with Zsuszi Bayer that came from Berlin to join us for the project and with Rui’s sister. She is part of this change and we are involving her in the definition of the next steps.
Great lunch after that in a lovely place in Lisbon. Great view and a few beers to relax (;

Afternoon we interviewed about 10 people on the street and it was great to see the different opinions about fish. The taste, the way to cook it, the habits…

We officially started testing our 1st prototype…and….good news…it’s working. Some refinements to do still but…working beautifully!
Before dinner we managed to take our 1st decisions on what to do until the end of the project. What to prioritize…we also improved the SWOT analyses to present at night at MARL. We also launched our 1st online survey ! (more than 30 entries in a few hours…impressive how people are reacting to this…)

Before the meeting, observations and interviews at MARL we had a great dinner at PORTUGALIA (no fish…but a good steak while watching Benfica – Porto – what a classic!)

21h30 and on our way to the lota of Setúbal. we wanted to see the difference between Peniche and Setúbal so we we to see the procedures and the quality of the fish. Good surprise. Everything is quicker and people feel more open…maybe just a feeling.

MARL. Until 4am in the morning. Great meeting. This is getting exciting now. Already seeing the end of the project and the beginning of good and positives changes. Step by step everyone is understanding the importance of what we are trying to do. Yes, there’s so many things we can improve. Yes, it is possible to innovate in this business.