After spending the monday developing tools our Tuesday was simply crazy…Visiting “Mercado da Ribeira” for the second time in a week. Meeting in the morning and visit to the fish shop. Visiting the “amadora market”. Meeting in Lisbon to evaluate a possible cooperation with another company. Weekly meeting with Sodomar team…redefining new tools…Ufff…


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The day ended with a small talk and presentation of the distribution system at MARL. We iterated it, but in a way it was more about creating awareness regarding existing processes and optimizing roles along the distribution chain.
It was also a nice moment to understand which language we should use for our final presentation next monday, so that we can better express our ideas and engage people towards action. It’s being a learning process and today we learned something new.

By the way, we are already making some change. Our constant engagement with the Sodomar people, the openness of our process, and the discussion of our point of view as empowered them to act on crucial points, that they think it couldn’t be changed. Another myth was broken at Sodomar…

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Motivation HIGH. We decided to focus on one specific opportunity that we had identified last week and explored new ideas to enhance it. In the 1st round of brainstorm we generated 60 ideas but we felt we needed more so we posed a challenge/question on Facebook. “If you were a fish, how would you like to be sold?”. In about a hour around other 60 ideas were generated by online friends and users (is this what people call “collaboration?) . We then cluster them and decided to step forward to another exercise that will be part of today’s meeting at MARL (yes, we are going there again, and we are going to spend the night there – smells like fish again!).

In the afternoon we designed the new distribution system to be implemented in the upcoming weeks. We are gonna iterate today and see if everybody agrees with it. It’s looking good.

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Morning Meeting with the possible “future” of the company. Rui’s sister and brother in law where at our headquarters sharing with us their vision and motivations. In the afternoon we summarize the last 2 days and again we are smiling a lot by feeling that things are much more positive that they seen at a first glance. We are focusing on working on the structure to launch this company for the future. People first, and then…ideation (we did some real ideation also in the afternoon) and ACTION.

Zsuzsi Bayer has to leave to Berlin tomorrow. Thanks again Zsuzsi. You were a great inspiration for us. Let’s continue sharing ideas.

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Sunday Morning/Afternoon: Meeting with the partners. Discussions on the actual functioning of the company and tracing the plan for the future. Role definition, decision making processes, short/medium/long therm goals….and some cookies. We can also say that this was an iteration. We confirmed some of the assumptions we had on some points but we definitely had to go back on others in order to rebuild some concepts for making the daily live of our employees more sustainable.
We think the photos express a little bit of our feeling in the end of the day. Ufff…we need to get some sun and…some fun!