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Inspiration

It’s our pleasure to announce that the “fishing for ideas” project is among the best service/business design work selected for the final exhibition of 23rd Biennial of Design International – Museum for Architecture and Design in Ljubljana – Slovenia.
From around 450 entries we are in the run for the final award among other 90 candidates. It will be difficult since this is a contest with tradition in product design…still, it’s an honor to have the opportunity to be there to talk about our project, to be in the official design book and, most important, seeing our work being recognized as truly innovative.

We’ve applied for the “Globalisation” – Social Local (Categorie) and here are a a few words from the curators:
” Selected works for the BIO 23 exhibition show an impulse of how designers and the works they create are influenced by modern technologies, digitalisation and new technologies. Other selected works show contemporary designers embracing the resourcefulness of nature and its processes, while others display an amazing capability to use technology.”

We where both out for so months working and freelancing for some agencies but we are back and committed to continue the fishing for ideas project.
Thanks also to all the people who helped us during this process. Online and Offline.

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Last weekend we’ve got to emails from friends suggesting that we should buy “Expresso”. The most important weekly newspaper in Portugal had just written an incredible article about the fishing industry in Portugal. It’s never to late to gather some more info. In this case it help us validate some of the research we did during theses last 5 weeks.

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Exactly 30 days after we’ve started this journey we traveled to Ericeira for the big day where we had the all team of Sodomar together for the presentation. About 90 minutes presenting the results of our research. Talking about the problems we’ve identified, presenting ideas and establishing goals for the future. We managed to get everyone’s attention during the all time and at the end we had a good discussion round and a delicious lunch which is something that  we consider extremely valuable. We want to see this happening more times in the future. We know that in the end…this is just the beginning.

We went back in time in this blog to see when had we started to test out 1st prototype. It was 10/11 days ago. And guess what? It still needs some refinements – we need to make sure that everything will work beautifully and we will change some procedures in the next few days – but it is working . The good news is that, after 10 days we have 5 new clients and…we are selling FISH my friends. We are selling fish.

Next week we have to hope for more.

 

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Motivation HIGH. We decided to focus on one specific opportunity that we had identified last week and explored new ideas to enhance it. In the 1st round of brainstorm we generated 60 ideas but we felt we needed more so we posed a challenge/question on Facebook. “If you were a fish, how would you like to be sold?”. In about a hour around other 60 ideas were generated by online friends and users (is this what people call “collaboration?) . We then cluster them and decided to step forward to another exercise that will be part of today’s meeting at MARL (yes, we are going there again, and we are going to spend the night there – smells like fish again!).

In the afternoon we designed the new distribution system to be implemented in the upcoming weeks. We are gonna iterate today and see if everybody agrees with it. It’s looking good.