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Motivation HIGH. We decided to focus on one specific opportunity that we had identified last week and explored new ideas to enhance it. In the 1st round of brainstorm we generated 60 ideas but we felt we needed more so we posed a challenge/question on Facebook. “If you were a fish, how would you like to be sold?”. In about a hour around other 60 ideas were generated by online friends and users (is this what people call “collaboration?) . We then cluster them and decided to step forward to another exercise that will be part of today’s meeting at MARL (yes, we are going there again, and we are going to spend the night there – smells like fish again!).

In the afternoon we designed the new distribution system to be implemented in the upcoming weeks. We are gonna iterate today and see if everybody agrees with it. It’s looking good.


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The day started with a meeting at MARL. We’ve met an shared impressions with the company’s accountant. It was another opportunity to get new input and feedback regarding how the company is being managed and the overall performances of the human resources. Slowly we are introducing change just by putting people talking and presenting internal solutions. The main word in the last days has been “dialogue”. One thing is for sure, everyone is willing give their best. Everybody’s see potential.

Afternoon of syntheses, more ideation and…preparation for next week’s presentation.

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Morning Meeting with the possible “future” of the company. Rui’s sister and brother in law where at our headquarters sharing with us their vision and motivations. In the afternoon we summarize the last 2 days and again we are smiling a lot by feeling that things are much more positive that they seen at a first glance. We are focusing on working on the structure to launch this company for the future. People first, and then…ideation (we did some real ideation also in the afternoon) and ACTION.

Zsuzsi Bayer has to leave to Berlin tomorrow. Thanks again Zsuzsi. You were a great inspiration for us. Let’s continue sharing ideas.

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Tiago spent one night summarizing the results of the survey (more than 40 entries in 2 days – INCREDIBLE PARTICIPATION. THANK YOU EVERYONE). Tiago updated Rui and Zsuzsi in great detail about the insights and experiences of the participants. This also our starting point point for the day.

We had also in the morning a very interesting meeting with a possible future partner. They came to us by seeing this website and in a way this shows the importance of being open and being able to share and exchange information with other people.

In the afternoon we changed our focus and proceeded to analyze the current organization of the company. It was a very interesting process. We explored several different frameworks which helped us to understand the core issues at hand. It is important to break-down the entire process and look at every detail. We questioned our findings and it pushed us to the next level.