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Brainstorm

This picture is similar to another one we posted about a week ago…but it’s not the same. To be more precise this was the 3rd order. It’s the 3rd time we distribute fish to new clients in less than a week. This test for a new distribution channel is working. In a week we will prototype another idea in a market. We will explore new ways of selling fish directly to the public and we are going to apply some of the crazy ideas generated in the “facebook brainstorm session” we did a few days ago.

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Motivation HIGH. We decided to focus on one specific opportunity that we had identified last week and explored new ideas to enhance it. In the 1st round of brainstorm we generated 60 ideas but we felt we needed more so we posed a challenge/question on Facebook. “If you were a fish, how would you like to be sold?”. In about a hour around other 60 ideas were generated by online friends and users (is this what people call “collaboration?) . We then cluster them and decided to step forward to another exercise that will be part of today’s meeting at MARL (yes, we are going there again, and we are going to spend the night there – smells like fish again!).

In the afternoon we designed the new distribution system to be implemented in the upcoming weeks. We are gonna iterate today and see if everybody agrees with it. It’s looking good.